Geoportal for electoral geomarketing to detect microzones with potential voters in an urban area

Abstract

This paper presents a methodology for performing electoral
geomarketing to identify potential voters from each political
party and to understand their characteristics. Such information
can be useful for optimizing the resources of a political party
when preparing the election campaign. In this paper, a statistical
study is conducted to analyze the relationship between electoral
data and several socio-demographic, dependence, migratory,
economic, and educational variables. A geoportal, called Geo-
Chess (https://upvusig.car.upv.es/geochess/) is used to create all
the thematic maps, graphs, and the majority of statistical studies.
The geoportal permits visualization of the thematic maps and
graphs shown in this work.